by Paul Pennington | Apr 30, 2025 | SEO Advice
Have you ever heard of SXO? Don’t worry if you haven’t. In this post, we’ll explain what SXO is and why it’s important for your eCommerce business. SXO stands for Search Experience Optimisation. It’s about optimising not just for rankings, but for the experience users...
by Paul Pennington | Mar 30, 2025 | e-Commerce
If you sell products online, keywords play a crucial role, both organically and when targeting people with paid advertisements on platforms such as Google Ads. When a person types “red shoes” into Google, they expect to see red shoes in the search results. If you want...
by Paul Pennington | Oct 7, 2024 | Sales Psychology
In retail, businesses constantly try to influence customer decisions to drive sales. One of the most effective strategies online retailers use is comparative pricing, which involves presenting products at different price points side by side to encourage consumers to...
by Paul Pennington | Sep 15, 2024 | SEO Advice
Not every website needs to hire a member of staff for SEO or indeed employ an SEO agency. Let’s say you sell one niche or a particular service, when you search for this product online you are at the top of the search engines and customers have no problems in...
