by Paul Pennington | Oct 7, 2024 | Sales Psychology
In retail, businesses constantly try to influence customer decisions to drive sales. One of the most effective strategies online retailers use is comparative pricing, which involves presenting products at different price points side by side to encourage consumers to...
by Paul Pennington | Sep 15, 2024 | SEO Advice
Not every website needs to hire a member of staff for SEO or indeed employ an SEO agency. Let’s say you sell one niche or a particular service, when you search for this product online you are at the top of the search engines and customers have no problems in...
