Raquex Case Study

We help businesses grow through organic search.

  • Ranked 1st for hundreds of competitive keywords
  • Delivered consistent year-on-year organic growth
  • Over 15 years’ hands-on SEO experience

We work with both growing and established businesses to turn visibility into sales and enquiries.

THE PROJECT

Raquex is one of the fastest growing padel brands in the UK, with strong product demand and increasing brand recognition. However, their ecommerce presence needed to evolve to support that growth.

The objective was to strengthen their SEO foundations, improve technical performance, and ensure the website could scale alongside brand momentum.

THE STORY

We installed and developed a new Shopify theme built around performance, clarity, and commercial intent. The focus was on improving user experience, category structure, and technical SEO alignment.

Collection pages were rebuilt to better reflect search demand, with improved internal linking and clearer product hierarchy. Metadata and on page targeting were refined to support long term organic visibility.

We also supported key integrations, including Google Merchant Centre, ensuring product feeds were structured correctly and aligned with paid media strategy. This created consistency between organic and paid channels and improved overall data accuracy.

The result was a cleaner, faster, and more scalable ecommerce platform designed for continued growth.

THE OUTCOME

Raquex continues to grow as one of the UK’s leading padel brands.

With improved technical structure, stronger category targeting, and aligned Merchant Centre integrations, the site is positioned to capture increasing search demand and scale paid acquisition efficiently.

The ecommerce foundation now supports brand momentum rather than limiting it, allowing growth to continue without technical friction.

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