Local SEO
Local SEO is all about ranking high in the search engines around a specific location, usually your shop or the area where you provide a service.
By performing local SEO, your business can attract customers in your catchment area and boost sales.
Grow In Your Area
Local SEO Explained
Let’s say you have a dentist based in Liverpool and want to rank top for the search term “Emergency Dentist”, one way you can achieve this is by implementing a local SEO strategy.
You may not realise this but when you look for a particular service in Google, proximity is a factor in the results you see.
If a person searches for “Emergency Dentist” from London, they will see different results from a person who searched for this service in Liverpool.
This is because search engines understand that proximity is a factor in certain types of searches. If somebody types in “Emergency Dentist Near Me” from Liverpool, they do not want to see a list of London-based dentists.
So think of your business, do you provide a service and only target a specific region? If you do, the focus of your SEO strategy should be on targeting and acquiring customers of proximity.
How Local SEO Improves Conversion
People like to shop locally, it is more convenient. You can go to the shop to inspect the product before purchase if you are a retail customer.
If you have a problem it is easier to return the item, you could just visit the store and hand it back.
If you are looking for a service such as “Drain Unblocking”, the company should be based locally and they should be able to get to your property faster compared to a drain company on the other side of the country.
When you speak to the shop or service provider, they will speak the same as you, they may be from your area, and you may trust them more. These are intrinsic factors, factors that can also help increase engagement and conversion.
Have you ever been on holiday to a foreign country and met people from the same area as you? You are instantly friends, you feel like you have a shared understanding and may even look out for each other. Well it is the same online, people trust things and people they are familiar with.
Local SEO Services
There are quite possibly hundreds of SEO issues that we have fixed that we would class as in the sphere of “Technical SEO”.
Different platforms and coding languages can all play a part, and our experienced team have worked on every major platform.
All our clients benefit from the following services:
Google My Business
Optimising Your Google My Business will help you rank on the local map pack and can greatly increase website visits.
Local Citation Building
Local citations reinforce to the search engines the message that your business is prominent in a specific location.
Local Search Terms
By speaking the language locals speak, we can increase CTR and also increase page enagement.
Local Clustered Content
We will build a local cluster to gain topical authority in your area, for your service.
Local Analysis
What is the competition doing locally, we need to analyse and understand so we can beat them.
On-Page SEO
We optomise your landing pages for local customers, increasing interaction conversion rates.
Let’s Build A Monster
Who Needs Local SEO
Local SEO is essential for any business that operates in a specific geographic area and relies on local customers to drive sales and growth.
Whether you’re a small, independently owned business or a large company with multiple locations, optimising for local search can help you connect with customers who are actively looking for your products or services in your area.
Local SEO is especially crucial for brick-and-mortar businesses like restaurants, retail stores, medical practices, and service providers such as plumbers, electricians, or landscapers. These businesses depend on local customers, and appearing in local search results can directly influence foot traffic directly to your premises and online leads.
Even businesses that offer services at clients’ locations, such as home cleaning, pest control, or lawn care, can benefit significantly from local SEO. By optimising your online presence for the specific areas you serve, you make sure that your business appears when potential customers search for the services you offer.
Trusted By Brands
