Author
Paul Pennington
We Build eCommerce Brands
We help growing ecommerce brands scale profitably through connected SEO, PPC, Development and Automation.
Bringing Ecommerce Websites To Life
£20M+
Revenue milestones delivered
15+ years
Ecommerce experience
Shopify - Magento - WP
Plus custom builds
SEO - PPC - Dev - Automation
One connected growth system
Nothing scales
in isolation.
Most agencies treat eCommerce as a collection of separate services. SEO here. Ads there. Development somewhere in the middle.
We don't work that way. After 15+ years building ecommerce systems, we know that every channel depends on every other. We design connected strategies from day one — so when growth comes, your business is ready for it.
16×
Organic traffic growth
300 → 5,000 visitors/day · Bed Factory Direct
Sustained for 6+ years
SEO · Dev · Automation
Read case study
Bed Factory Direct
A dated website with poor UX, fragmented SEO, and an Access-based ERP that couldn't support growth. Competing against Bensons, Dreams, and Argos with a fraction of the budget.
16×
Organic traffic
growth
growth
10×
Google Shopping
ROAS at scale
ROAS at scale
6yr
Top rankings
maintained
maintained
SEO · Operations · Dev
Read case study
Taskers
Strong offline brand, weak ecommerce operation. Hundreds of supplier-copied product pages with no search value. A manual paper-based picking system that had staff off the floor until 2pm daily.
10:30
Pick completion
(was 2pm+)
(was 2pm+)
100%
Paper picking
eliminated
eliminated
15+ Years in Ecommerce
Every client is an ecommerce brand. We don't do general marketing — we build systems that scale online revenue.
One Connected System
SEO, PPC, development and automation designed to work together — not siloed between teams or handed off between agencies.
Multiple £1M Milestones
We've helped ecommerce brands cross the million-pound mark and keep growing. Results are the only metric we care about.
Every Part C O N N E C T E D
Most agencies do one thing. We connect SEO, paid media, development, and automation into one growth system.
01
SEO
Organic growth that converts. Technical foundations, content strategy, and authority building for ecommerce brands.
02
PPC
Paid media built for profitable scale. Google Ads, Shopping, and Performance Max managed for ROAS, not vanity metrics.
03
Development
Sites that sell. Fast, conversion-optimised ecommerce builds on Shopify, Magento, WordPress, and custom stacks.
04
Automation
Systems that scale. API integrations, order workflows, and automations that remove friction as you grow.
One connected system. That's the difference.
Supporting eCommerce Growth
Every business begins with a wish.
Few are ready for what happens when it comes true.
This is a familiar ecommerce story.
When Growth Outpaces Strategy
On scalable ecommerce growth<
Chapter I
The Confusion
Many ecommerce founders are not short of effort. They are running ads. Investing in SEO. Posting on social. Tweaking product pages. Hiring freelancers. Trying everything.
Yet it still feels fragmented. PPC lives in one dashboard. SEO in another. Orders in Shopify. Inventory in spreadsheets. Customer support in email threads. Nothing truly connects.
When results dip, nobody knows why. When results grow, nobody knows which lever caused it. The business moves, but it does not feel controlled.
1
Chapter II
The Noise
Agencies promise channel growth. More clicks. More impressions. More traffic. Each specialist optimises their own corner.
But the business does not experience channels. It experiences customers. And customers move across everything at once.
When strategy is fragmented, growth feels unstable. Revenue goes up, but so does complexity. Teams get busier, not better.
2
Chapter III
Growing Pains
Then something works. Ads scale. SEO gains traction. Orders increase.
And instead of relief, there is pressure. More orders means more emails. More returns. More stock issues. More fulfilment mistakes. More manual reporting.
The default solution becomes hiring. Another support agent. Another operations assistant. Another spreadsheet.
Revenue rises, but margin and clarity do not. It feels like running faster just to stand still.
3
Chapter IV
The Real Problem
The issue was never traffic. It was structure.
Marketing was not connected to operations. Data was not flowing between systems. Decisions were reactive because information arrived too late or not at all.
Growth without automation simply multiplies manual work. The business expands, but the engine underneath stays fragile.
4
Chapter V
Bringing It Together
Real scale happens when everything connects.
Data flows from ads into reporting automatically. Orders trigger fulfilment processes without human chasing. Stock updates in real time. Customer questions route intelligently. Performance metrics surface clearly.
Automation does not replace people. It removes friction. It allows the team to focus on decisions instead of repetition.
That is when growth changes. Not chaotic. Not exhausting. Structured. Repeatable. Designed.
5
LATEST REVIEWS
A selection of latest reviews from our valued customers.
Phelans Pharmacy
Excellent Service for SEO
Surrey Hills
Excellent communication, we are really happy with the progress being made.
BRUBONCHI
Bloody brilliant, no other words!
