ABOUT US
Frankenstein Digital is a Liverpool-based ecommerce growth agency. We work with brands that have outgrown having their SEO, ads and website handled by different people, and need it all pulling in the same direction.
The agency was founded by Paul Pennington, who has worked in ecommerce since 2013 across Magento, Shopify and WordPress. We've helped small brands pass six figures for the first time, and tightened up how they run behind the scenes with automations that cut out manual work.
Platforms we work with
OUR
STORY
After completing a BSc in eBusiness at the University of Liverpool, Paul, the founder of Frankenstein Digital, started his career as a website administrator. The company had a limited budget, so he taught himself SEO and helped grow it into a national name.
Over that time he ran the whole ecommerce operation as the business grew online and offline. That meant more than marketing. He was responsible for making everything work together: website performance, SEO and PPC, back-end systems, order processing and the customer experience.
He then went freelance and brought the same in-house approach to client businesses. Client retention was strong, which proved the idea that became Frankenstein Digital. The aim has always been to remove the gaps between disciplines and connect SEO, paid media, development and automation into one system that works for your business. Ecommerce isn't just about your website. It's about using technology to increase profitability across the whole business.
Today that means staying hands-on across everything that affects an ecommerce business: SEO, development, paid media, automation, back-end systems, delivery workflows and the latest in AI.
WE WORK
DIFFERENTLY
Most agencies operate in silos. One team handles SEO. Another runs paid ads. Development sits somewhere else entirely. The result is fragmented execution and missed opportunity.
We take responsibility for the full picture.
From technical infrastructure and site architecture to search visibility, paid acquisition, data tracking, and system integration, we look at everything that impacts performance. Nothing sits outside our scope if it affects growth.
Technical SEO shapes how your content performs. Paid media decisions are informed by real commercial data. Development supports speed, scalability, and user experience. Automation ensures your operations can handle increased demand.
We do not focus on tasks. We focus on outcomes.
Because real growth only happens when every part of your digital strategy works together.
OUR
VALUES
Born from humble, honest roots in Liverpool, we wear our values on our sleeve. We treat everybody with the respect they deserve, in business and in life.
You won’t find us making simple topics complicated or bamboozling you with technical jargon. Everything is explained in plain terms: the work we’re doing and the outcomes we expect it to deliver.
Internally we value hard work and innovation. If a client has a problem that needs solving, we’ll find the solution.
Having worked in-house, we know exactly what it’s like working with an agency. We aim to be an extension of your team, someone who drives growth with you rather than reporting on it, and an expert in the technology and systems behind ecommerce.
No Fluff
You'll always know what we're doing, why we're doing it and what it's done for your business. No jargon, no padded reports, no vanity numbers.
Judged on Revenue
Rankings and clicks are only worth something if they turn into sales. We measure our work by what it adds to your bottom line, and we drop anything that isn't pulling its weight.
Built to Last
No shortcuts that look good this month and cost you next year. We build things properly so growth keeps coming without needing to be propped up.
The Whole Picture
If something is holding your business back, whether that's the website, the ads or how orders get processed, we'll flag it and help fix it, even if it's outside the original brief.
Put your name in the book.
Tell us which parts aren't working. We'll reply within 24 hours, no hard sell.