SEO By Industry

SEO and Industries

Google and other search engines evaluate different websites using various factors to determine how to rank each website.

For example, if your website is in the healthcare sector, E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) factors are of considerable importance. On the other hand, if you operate in the financial services sector, it’s crucial to pay close attention to YMYL (Your Money or Your Life) topics.

If a user searches for a term during an emergency, such as “What to do if someone is having a stroke?” it is crucial that the search results display information from credible, well-respected websites. After all, the information provided could be life-saving.

Google doesn’t explicitly state that it ranks websites differently by industry. Instead, the search engine uses a wide range of factors that are context-dependent, and some factors might naturally be more relevant in certain industries.

It’s not that Google applies different sets of rules per industry, but rather that the factors important for ranking (like trustworthiness in healthcare) naturally vary in weight depending on the context of the search term.

Search results are nuanced; in some industries, having lots of photos can be beneficial, while in others, more weight may be given to the substance of the written content rather than images or the website’s backlink profile.

This is why understanding the specific requirements of each industry and what is needed to rank within that industry is so important. Each search term has a core intent behind it, and there are multiple factors to consider in this competitive landscape when we set our sights on gaining industry-specific traffic.

Industries The Benefit From SEO

e-Commerce SEO

If you have an e-Commerce store strong organic traffic can lead to a real increase in sales. With the profits you return here you can invest in PPC and your company will begin to grow a healthy mix of revenue-generating sources.

Experienced in all the major e-Commerce platforms such as Magento, Shopify and Big Commerce, we can help you grow in your market in terms of visitors and conversions.

We will help you target customers placed to purchase and more developed in the sales funnel. Concentrating on these areas allows us to deliver an ROI that can be far greater than paid advertising methods.

• Clothing Stores
• Jewelry Stores
• Furniture Retailers
• Online Specialty Shops
• Electronics Stores
• Beauty Products
• Pet Supply Stores

Home Services SEO

Home Service Companies operate in very competitive local markets. Increasing your local market share can drive revenue in these tight markets.

By focusing on local SEO you can see a real improvement in online leads and sales.

• Plumbers
• Electricians
• Roofing Contractors
• Heating Technicians
• Landscapers
• Pest Control Services
• Home Cleaning Services

IT Services SEO

You may think that companies who provide IT services should be well versed in SEO but this is not the case.

SEO is a specialist branch, to help your website rank. Your IT services company may know all about networks or software programmes, but you may need help to achieve strong positions in the search engines.

• IT Consulting Firms
• Software Development Companies
• Cybersecurity Firms
• Managed IT Services
• Cloud Service Providers
• Data Analytics Companies

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