Dean Watson Case Study

We help businesses grow through organic search.

  • Ranked 1st for hundreds of competitive keywords
  • Delivered consistent year-on-year organic growth
  • Over 15 years’ hands-on SEO experience

We work with both growing and established businesses to turn visibility into sales and enquiries.

THE PROJECT

Dean Watson is an award-winning bespoke furniture designer based in Hampshire, known for high-quality craftsmanship and custom builds. Despite strong offline reputation and industry recognition, his website generated very little organic traffic.

The issue was positioning. The messaging focused heavily on sustainability and environmental values, but failed to align with how customers actually search for bespoke furniture, media walls, and custom cabinetry.

The objective was to reposition the site around commercial search intent while maintaining brand integrity.

THE STORY

Dean’s website was built on WordPress, so we developed a new custom theme designed around clarity, structure, and search performance.

We restructured the site architecture to focus on high-intent furniture terms such as bespoke media walls, fitted furniture, and custom cabinetry. Content was rewritten to reflect real search behaviour, with improved internal linking and page targeting.

The goal was to shift the website from a values driven narrative to a commercially aligned platform that captured demand for the work he was already known for.

THE OUTCOME

Dean is now one of the most recognised bespoke media wall and custom furniture designers in his region, with consistent organic enquiry growth.

Search visibility increased significantly as the site began ranking for targeted furniture terms rather than generic sustainability messaging.

He now operates with a strong backlog of orders, with the website functioning as a consistent lead generator rather than a passive brochure.

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