Shopify
SEO

The problem

"My product pages don't rank — even for the product name."

The fix

Shopify pulls your product title straight into the page title — which rarely matches how customers actually search. We rewrite titles, meta descriptions and on-page copy around real search demand, targeting the phrases buyers use before they know your brand exists.

The problem

"My collection pages are invisible on Google."

The fix

Collection pages are your highest-value SEO real estate and Shopify leaves them almost empty by default. We build out collection content, optimise heading structure and add targeted copy that gives Google something to rank — without disrupting the shopping experience.

The problem

"Shopify is creating duplicate versions of all my pages."

The fix

Shopify generates two URLs for every product — one under the collection path and one standalone. Without correct canonicals, Google splits your ranking signals across both. We audit and fix your canonical setup so every page consolidates authority in one place.

The problem

"My filter and sort pages are creating hundreds of junk URLs."

The fix

Shopify's faceted navigation generates a parameter-based URL for every filter combination — colour, size, price, sort order — and by default Google crawls all of them. We implement crawl controls, noindex rules and parameter handling that kills the bloat without breaking your filters.

The problem

"My store is slow and my Core Web Vitals are failing."

The fix

Shopify themes are often loaded with apps, render-blocking scripts and unoptimised images that tank page speed scores. We run a full performance audit and implement fixes — whether that's theme changes, image compression, script deferral or app consolidation.

The problem

"I have a blog but it brings in zero traffic."

The fix

Most Shopify blogs publish topics nobody searches for and link nowhere on the store. We rebuild your content strategy around buyer-intent keywords, restructure existing posts, and create internal links between your blog and your highest-value collection and product pages.

The problem

"I can't rank for category searches — only exact product names."

The fix

Category searches like "oak dining tables" or "women's running shoes" have far higher volume than product-specific queries — and that's where collection pages should rank. We map category keywords to the right pages and build the content depth Google needs to rank them competitively.

The problem

"I switched themes and my rankings dropped overnight."

The fix

Theme changes frequently break heading structure, remove on-page copy, alter internal linking or strip out schema markup without anyone noticing. We run pre- and post-migration SEO audits to catch regressions before they cost you rankings — and fix anything that slipped through.

The problem

"My structured data is broken and I'm getting warnings in Search Console."

The fix

Shopify includes basic schema markup but it's often incomplete — missing review counts, price ranges, availability signals and breadcrumb data that unlock rich results in search. We implement and validate full ecommerce schema across product, collection and blog page types.

The problem

"My competitors rank above me even though my products are better."

The fix

Rankings aren't just about the page — they're about the authority behind the whole domain. We analyse competitor backlink profiles, identify the gaps, and build a link acquisition strategy that closes the authority deficit through digital PR, editorial outreach and relevant partnerships.