Performance Max Service
Performance Max puts your ads across every Google channel, Search, Shopping, Display, YouTube and more, from a single campaign. Done well, it's one of the most powerful tools in ecommerce advertising. Done badly, it burns budget on irrelevant placements with no visibility into why.
We build and manage Performance Max campaigns that are structured around your product catalogue, your margins, and your actual conversion data. Asset groups built properly, audience signals fed correctly, and conversion tracking set up before anything goes live.
What's Included in Our Performance Max Management
Every Performance Max campaign we manage is built and maintained across six core areas. Each one affects how the algorithm performs, where your budget goes, and what your reporting actually tells you.
Asset Group Creation
We build asset groups around product categories, margin tiers, and buying intent — each with tailored headlines, descriptions, and images. The algorithm gets clear signals about what to show and who to show it to.
Listing Group Management
We structure listing groups so you have control over which products get budget, can exclude low-margin lines, and can identify what is converting versus what is burning spend in the background.
Audience Signals
We feed your campaigns with first-party data — existing customers, cart abandoners, high-value segments — so the algorithm targets people who actually buy rather than spending weeks finding its feet on cold audiences.
Conversion Tracking & Attribution
Before anything goes live we audit your tracking setup. Enhanced conversions, GA4 integration, and correct attribution windows configured properly — because if the data going into Google is wrong, every automated decision is wrong.
Search Theme Optimisation
PMax can cannibalise your existing Search campaigns if left unchecked. We manage search themes to maintain intent control, prevent overlap, and ensure your Google Ads account works as a connected system.
Reporting & Budget Control
We build supplementary reporting that breaks down performance by asset group, product category, and placement type so you know exactly where your budget is going and what to do with it.
Is Performance Max
right for your store?
Scale Your Growth
Performance Max campaigns have a ceiling. Every campaign reaches a point where additional budget produces smaller and smaller returns, and the only way to know where that ceiling is, is to read the data properly.
We analyse conversion volume, cost per acquisition trends, impression share, and auction insights across your entire account before recommending any budget increase. If a campaign is already capturing the majority of available demand, pushing more money into it will not produce proportional results. That spend belongs somewhere else.
The campaigns worth scaling are the ones with headroom, lower impression share, strong conversion rates, and room to grow before costs start climbing. We identify those opportunities by looking at store-level conversion data, product margin, and seasonal demand patterns together, not in isolation.
Budget decisions at Frankenstein Digital are always data-led. We do not increase spend to hit an invoice threshold. We increase spend when the numbers show it will work.