Taskers Case Study

Taskers had built strong brand recognition offline, but the ecommerce operation was inefficient both commercially and operationally.

We identified hundreds of products that had been copied directly from suppliers, with no unique content, no structured keyword targeting, and inconsistent meta data. From a search perspective, the site was diluted, poorly positioned, and not aligned with commercial intent.

In the back end, the picking system was entirely manual and paper based. Orders were printed and handed to staff, meaning pickers could leave the shop floor at 9am and not return until 2pm. Departments were revisited multiple times because orders were not collated efficiently. It was time consuming, difficult to track, and prone to error.

We rebuilt the system.

Product content was rewritten and restructured around targeted search intent. Metadata was corrected. Categories were reorganised. Duplicate and low-value pages were removed.

Operationally, we replaced paper picking with iPads mounted on trolleys, pulling live pick lists directly from Magento. Orders were collated and routed logically, with items near the entrance picked first and department movement reduced. Real time visibility allowed us to see what was being picked, what was missing, and where delays were happening.

Picking time was reduced dramatically. What previously ran until 2pm was consistently completed by 10:30am.

This also improved delivery coordination and customer communication. Stock issues were identified immediately on screen rather than discovered later when paperwork returned incomplete or missing. The system removed guesswork and gave the business control.

We go beyond what traditional digital marketing agencies offer. As ecommerce specialists, we understand not only the sales and marketing side of your business, but also where operational bottlenecks appear and costs quietly increase as you scale.