PPC Agency
Liverpool

The problem

"We're spending on Google Ads but we can't tell if it's actually making money."

The fix

Unclear attribution is the most expensive problem in PPC. We set up proper conversion tracking and ROAS reporting — connecting ad spend to actual revenue so you can see exactly which campaigns, ad groups and keywords are profitable and which are burning budget.

The problem

"Our Shopping campaigns show up for completely irrelevant searches."

The fix

Google Shopping pulls search terms from your product feed, which means poor feed quality leads to wasted spend on junk queries. We optimise your product feed and build a negative keyword strategy that progressively filters out irrelevant traffic and concentrates spend on buyers with intent.

The problem

"We tried Smart campaigns and Performance Max but ROAS dropped."

The fix

Google's automated campaign types trade control for convenience — and without the right structure, they cannibalise your best-performing products and over-spend on low-margin lines. We build a campaign architecture that keeps you in control while letting automation work where it actually helps.

The problem

"Our cost per click keeps going up but our conversion rate stays flat."

The fix

Rising CPCs with a static conversion rate means you're paying more for the same result. We audit your landing pages, Quality Scores and bidding strategy together — because CPC and conversion rate are connected, and fixing one without the other just shifts the problem.

The problem

"We paused ads for a week and revenue barely moved."

The fix

If pausing PPC doesn't dent revenue, your ads are likely capturing demand that would have come anyway — not generating new demand. We restructure campaigns to target incremental buyers: people who wouldn't have found you organically, at search terms and bid levels that make the margin work.

The problem

"We're bidding on our own brand name and it's eating our budget."

The fix

Brand campaigns aren't inherently wasteful — but they need to be treated differently to non-brand. We separate brand and non-brand spend, set appropriate bid caps for branded terms, and redirect the freed budget toward acquisition campaigns that bring in customers who don't already know you.

The problem

"Our best-selling products get all the budget and everything else gets nothing."

The fix

Default Shopping campaign structure lets Google decide budget allocation — and it almost always concentrates spend on a handful of products. We segment campaigns by margin, product category and performance tier so budget is distributed strategically rather than by Google's preference.

The problem

"We get plenty of clicks but most people abandon at the product page."

The fix

High click-through with low conversion is a landing page problem, not a PPC problem. We audit the full journey from ad to product page to checkout — identifying where intent drops off and making the changes that turn paid traffic into paying customers.

The problem

"We're not doing any retargeting and we know we're leaving money behind."

The fix

Most ecommerce stores convert less than 3% of visitors first time — which means 97% leave without buying. We build segmented retargeting campaigns across Google Display and YouTube that re-engage visitors based on what they viewed, what they added to cart and how close they got to buying.

The problem

"Our agency sends monthly reports but we don't understand what's actually happening."

The fix

A report that needs translating isn't a report — it's a shield. We provide clear, plain-English reporting focused on the numbers that matter to your business: revenue, ROAS, cost per acquisition and margin contribution. You'll always know what's working, what isn't and what we're doing about it.