by Paul Pennington | Apr 30, 2025 | SEO Advice
Have you ever heard of SXO? Don’t worry if you haven’t. In this post, we’ll explain what SXO is and why it’s important for your eCommerce business. SXO stands for Search Experience Optimisation. It’s about optimising not just for rankings, but for the experience users...
by Paul Pennington | Sep 15, 2024 | SEO Advice
Not every website needs to hire a member of staff for SEO or indeed employ an SEO agency. Let’s say you sell one niche or a particular service, when you search for this product online you are at the top of the search engines and customers have no problems in...
by Paul Nixon | Aug 10, 2024 | SEO Advice
Keyword intent matters because it dictates the objective a user seeks to perform on your website. These can be broken down into people looking for information, people looking to navigate to a specific page, and people looking to perform a commercial transaction. You...
by Paul Nixon | Aug 9, 2024 | e-Commerce, SEO Advice
Search algorithms do not necessarily seek out the lowest prices and rank them higher in 2024. However, the consequences of having lower prices can increase user engagement, promote return visits, social shares, and help grow organic links. Bundled together, the...
by Paul Nixon | Jul 21, 2024 | SEO Advice
Not all website traffic is equal, some is good, some is bad and some is downright ugly. Here we will discuss what some people politely refer to as “crap traffic” and the type of traffic that can have a real positive impact on your business. To make a...
