Magento
SEO Services

The problem

"Magento is generating thousands of URLs I didn't know existed."

The fix

Layered navigation in Magento creates a unique URL for every filter combination — material, size, colour, price — multiplied across every category. Left unchecked, crawlers waste budget on low-value pages. We implement proper canonical tags, noindex rules and robots directives to cut crawl waste and consolidate ranking signals.

The problem

"My category pages are getting outranked by my own product pages."

The fix

Magento's default URL structure and thin category content often causes product pages to compete with — and beat — their own parent categories for high-volume terms. We restructure your URL hierarchy, build out category content and apply canonical strategy so the right page ranks for the right query.

The problem

"My site is slow — especially on mobile — and I can't figure out why."

The fix

Magento is powerful but heavy. Poorly configured full-page cache, unoptimised extensions, large render-blocking JS and slow server responses all compound into failed Core Web Vitals. We run a full performance audit across FCP, LCP and CLS, then work through the fix list — caching, image delivery, script deferral and hosting configuration.

The problem

"I migrated to Magento 2 and my rankings never recovered."

The fix

M1 to M2 migrations almost always involve URL changes, redirect gaps and lost on-page signals that tank rankings if not handled carefully. We audit your redirect mapping, identify broken chains and rebuild any on-page or structural SEO that was lost in the migration — then monitor recovery.

The problem

"The same products appear under multiple categories — is that hurting me?"

The fix

Magento allows products to be assigned to multiple categories, creating duplicate content across different URL paths. Without correct canonicals, Google sees competing versions of the same page. We audit your product-category assignments and implement canonical URLs so authority flows to the primary URL only.

The problem

"I have configurable products but none of the variants rank individually."

The fix

Configurable products with size or colour variants often need individual visibility for high-intent searches like "navy blue wool coat size 14." Magento's default handling makes this difficult. We advise on variant indexing strategy and implement the right canonical or standalone page structure to capture variant-level search demand.

The problem

"My rich results and product schema keep disappearing after updates."

The fix

Magento 2 includes basic structured data but extension updates, theme changes and custom development frequently break or strip it out. We implement robust schema markup for product, breadcrumb, organisation and review data, validate it against Search Console and build a QA process to catch breakages before they cost you rich results.

The problem

"Google keeps crawling old URLs that no longer exist."

The fix

Magento stores a URL rewrite history but discontinued products, deleted categories and restructured navigation leave a trail of dead URLs that accumulate in Google's index. We conduct a full crawl and redirect audit, clean up your URL rewrite table, implement proper 301s and submit updated sitemaps to accelerate recrawl.

The problem

"My search rankings are fine but my store converts poorly from organic traffic."

The fix

Rankings bring visitors — but if landing pages don't match search intent, bounce rates stay high and revenue stays flat. We analyse organic landing page performance, align page content to search intent and improve page structure and CTAs to turn traffic into orders, not just sessions.

The problem

"We installed a new extension and our rankings dropped the next week."

The fix

Extensions are one of the most common sources of unexpected SEO regressions in Magento — injecting duplicate content, breaking canonical tags, slowing page load or altering heading structure. We run a pre- and post-install SEO audit to isolate the cause, roll back what's broken and implement a safer deployment process going forward.