Technical SEO
Technical SEO is the foundation that allows organic growth to scale. We focus on how search engines crawl, interpret, and prioritise your site, then remove the structural and performance issues that limit visibility at scale.
- Built to support large, complex websites and ecommerce platforms
- Focused on crawlability, indexation, performance, and site architecture
- Over 15 years’ hands-on experience fixing technical issues that block growth
We work with growing and established businesses to turn technical efficiency into measurable organic performance.
HOW WE
APPROACH
TECHNICAL SEO
Technical SEO underpins every successful ecommerce site. Without a clean, efficient foundation, even the best content and strongest links will underperform.
We focus first on crawlability, indexation, and site architecture, ensuring search engines understand which pages matter and how authority should flow through the site.
From there, we address performance, duplication, and structural inefficiencies that limit visibility at scale. All work is prioritised by commercial impact, not theoretical best practice.
The result is a site that search engines can process efficiently and that supports consistent, long-term organic growth.
Crawlability & Indexation
Ensuring search engines can efficiently crawl, render, and index your site. XML sitemaps, robots directives, crawl budget management, and resolving indexation waste.
Site Speed & Core Web Vitals
Performance optimisation focused on real user experience. LCP, INP, and CLS improvements through code, assets, caching, and server-level fixes.
Site Architecture
Logical URL structures, internal linking, and hierarchy that help search engines understand priority pages and distribute authority efficiently.
Canonicalisation
Correct handling of duplicate and near-duplicate URLs. Canonical tags, parameter control, pagination, and ecommerce filtering issues resolved properly.
Structured Data
Schema implementation that improves search appearance and eligibility for rich results, without creating technical debt or validation errors.
Technical SEO Audits
Ongoing auditing to catch issues before they impact performance. Log analysis, Search Console diagnostics, and prioritised fixes based on impact.
TECHNICAL
SEO TOOLS
Our SEO approach is grounded in experience, best practice, and proven results.
Every tool below is used by our team to monitor and enhance your website from a techical perspective.
Screaming Frog
Deep site crawls that surface broken links, redirect chains, duplicate content, and missing metadata. Our starting point for every technical audit.
Google Search Console
Direct data from Google on indexing status, crawl errors, Core Web Vitals, and search performance. Essential for understanding how Google sees your site.
Lighthouse
Google's own performance auditing tool. We use it to measure page speed, accessibility, and Core Web Vitals scores across key ecommerce templates.
Ahrefs
Backlink analysis, keyword research, and site auditing in one platform. We use Ahrefs to track authority, uncover link opportunities, and monitor competitors.
SEMrush
Keyword tracking, technical audits, and competitive intelligence. Particularly useful for monitoring ranking movements across large ecommerce product catalogues.
Chrome DevTools
Real-time diagnostics — JavaScript errors, network requests, rendering issues, and render-blocking resources that automated tools miss.
What's the technical issue
holding your site back?
T + E 0 C / H # N * I = C : A % L ~ SEO and ROI
Technical SEO rarely gets the credit. When it’s done properly, you don’t notice it. Pages load as they should, search engines understand your site, and performance improves quietly in the background. There are no flashy rankings to point at and no obvious before and after moment.
That’s often why it gets pushed aside.
Many business owners switch off when technical SEO comes up. It sounds complex, abstract, and disconnected from revenue. In reality, it’s what allows every other marketing activity to work as intended.
You wouldn’t build with wet mortar and hope the bricks set later. Websites work the same way. If search engines struggle to crawl, render, or interpret your site correctly, performance is capped before you even start. Content, links, and ads can only take you so far if the foundation is unstable.
The right technical work compounds over time. It supports every new page you publish, every campaign you run, and every link you earn. Done properly, it doesn’t need constant attention. It simply creates the environment your site needs to perform consistently and predictably.
That’s why we treat technical SEO as engineering, not a checklist. Quiet, deliberate work designed to support long-term commercial outcomes.
LATEST REVIEWS
A selection of latest reviews from our valued customers.
Phelans Pharmacy
Excellent Service for SEO
Surrey Hills
Excellent communication, we are really happy with the progress being made.
BRUBONCHI
Bloody brilliant, no other words!
