Headless SEO Agency
We make sure your headless website is built to rank, whether you're planning to go headless or have an existing store that is struggling.
SEO doesn't come built in with headless
With a traditional ecommerce platform such as Shopify, much of the SEO is built in. You may have to add meta titles and meta descriptions, but things like rendering, canonical tags, sitemaps and schema can quietly fail on headless builds unless you are experienced with SEO.
A developer may be able to build a great website and the functionality may be fantastic, but you need a pair of SEO eyes on a headless website.
We’re an ecommerce SEO agency that also builds headless stores, so we know where the gaps are and we can close them in the code, not just in a report.
Can search engines actually see your store?
A headless site can look perfect to your customers and almost empty to Google and AI crawlers. We'll show you exactly what they see on yours.
What your customers see
What crawlers see
We'll show you what crawlers see on your site
What Happens When You Go Headless?
When you detach your website’s front end (using frameworks like Next.js, Nuxt, Hydrogen or Vue Storefront) from the back end (Shopify, Contentful, WordPress or Magento), the front end is basically a blank canvas.
The back-end platform only provides raw data through APIs (JSON endpoints). It’s up to your front-end developers to build everything else and connect the dots.
SEO often isn’t top of a developer’s list, and this is where it can rear its ugly head. This is why any headless build must prioritise SEO from the start, with development and SEO working together before it becomes an issue.
Real Results. Local Businesses.
Ecommerce brands we've helped grow through connected SEO, PPC, development, and automation.
Company
From Liverpool Supplier to One of the UK's Leading Workwear Brands
How we grew Work Uniform Company's monthly revenue by 900%, fully automated their order processing through supplier APIs, and took them to the top of Google for competitive terms like "work shirts" and "womens work trousers" on the Shopify platform.
Direct
Scaling Organic Traffic for Liverpool's Largest Bed Retailer
How we helped Bed Factory Direct, a Liverpool-based bed manufacturer and retailer with over 37 years in business, increase organic visibility and drive ecommerce revenue through a connected SEO and development strategy.
Driving Ecommerce Revenue for Liverpool's Iconic Home Store
How we helped Taskers, an established Liverpool home and furniture retailer with over 60 years of history grow their online revenue through an integrated approach spanning SEO, development, and ecommerce optimisation.
Our headless SEO services
Headless SEO audits
We review what search engines actually see, not what your browser shows. Rendered HTML, indexing, crawl paths and technical gaps, with a prioritised fix list at the end.
Rendering and indexing
If your front end relies on JavaScript, search engines and most AI crawlers can struggle to read it. We make sure key content is in the HTML they see.
Metadata, canonicals and sitemaps
We make sure title tags, meta descriptions, canonical tags, robots directives and XML sitemaps are generated properly from your CMS and output correctly on every page type.
Structured data
Product, review, breadcrumb and organisation schema built into your templates, so Google and other search engines can easily access your schema markup.
Core Web Vitals
Headless websites should be fast, but heavy JavaScript can hurt user interaction and page speed scores. We find what's slowing things down and fix it.
Faceted navigation and crawl control
Filters and sorting can create thousands of low-value URLs. We control what gets crawled and indexed so Google spends its time on the pages that make you money.
Headless migration SEO
Moving from Magento, Shopify or WooCommerce to headless? We map redirects, protect your rankings and check everything before and after launch.
CMS setup for SEO
We add the SEO fields your team needs to your content model, so editors can manage titles, descriptions and indexing without constant development support.
Why Frankenstein Digital
We build headless websites as well as optimise them. Most SEO agencies hand over an audit and leave your developers to work it out. We can implement the fixes ourselves.
As an ecommerce SEO agency, we built our first headless store in 2019. This was a Vue front end with a Magento 2 back end and a WordPress blog. Since then we have been involved in multiple headless website builds.
We have built headless websites for large ecommerce companies, but also for brochure sites and B2B companies.
Every part connected. SEO, development, PPC and automation from one team, so fixes don’t get lost between suppliers.
Planning to go headless?
Most headless SEO problems aren’t hard to fix. They just get missed because nobody was thinking about SEO while the site was being built.
We are aware that some websites have lost a lot of traffic post launch of a new headless website when they have not prepared properly. You don’t want your site to be live when you discover these issues, they need to be corrected in the build and testing stages.
Bringing SEO in at earlier stage can cost you a fraction compared to lost revenue if your site takes an organic nose dive.
Platforms and frameworks we work with
Shopify Hydrogen
Shopify's headless framework. We make sure the SEO basics Shopify gives you for free, like sitemaps, canonicals and product schema, survive the move to headless.
Vue Storefront
Our first headless build in 2019 used a Vue front end on Magento 2. We know how Vue storefronts render and where SEO tends to break.
Magento 2 / Adobe Commerce
Working with Magento since 2013, both as a traditional platform and as a headless back end feeding a separate front end.
Contentful
SEO fields built into your content model, so your team can manage titles, descriptions and indexing without a developer.
Headless WordPress
WordPress as a CMS or blog behind your storefront, with SEO fields carried through to the front end properly.
React
React front ends set up so content and links are in the HTML search engines receive, not just rendered in the browser.
Next.js
Server-side and static rendering done properly, with metadata, sitemaps and schema built into the templates.
Using something else?
If your stack serves HTML, we can make it rank. Tell us what you're running and we'll take a look.
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Frequently Asked
Common questions about headless SEO.
No, but it isn't SEO-friendly by default either. A headless site can rank very well when rendering, metadata and the technical setup are handled properly. Most problems come from things being missed during the build, not from headless itself.
Yes. We start by comparing what Google sees now with what it saw before the move, looking at missing pages, broken redirects, rendering issues and lost metadata. Most traffic drops come down to a handful of fixable problems, and we can fix them in the code ourselves.
Not always. Most AI crawlers, like the ones behind ChatGPT and Perplexity, don't currently run JavaScript. If your content only appears once JavaScript loads, they may see an empty page. We make sure your key content is in the HTML so AI tools can read and recommend your products.
Server-side or static rendering for your important pages is usually the safest option, with client-side rendering kept for interactive parts like filters and the basket. The right mix depends on your stack and how often your content changes.
Not always. For many stores, a well-built Shopify or Magento site is the better choice. Headless makes sense when you need more speed, flexibility or multiple front ends. We'll give you an honest view based on your size, team and goals.
Yes. We can give your team clear, prioritised tickets and check the changes once they're live, or we can do the implementation ourselves. Whichever works best for you.
From the start. Bringing SEO in at the planning stage means rendering, CMS fields and redirects are built in rather than bolted on later. It costs a fraction of fixing problems after launch.
It depends on the size of your site and whether you need us to implement the fixes. Most projects start with an audit, so you know exactly what needs doing and what it will cost before committing to anything more.