by Paul Nixon | Aug 22, 2024 | PPC Advice
In our experienced opinion, the best thing you can do to improve your PPC ads does not even happen in AdWords or Microsoft Ads, it happens on your website. It is of course landing page optimisation. To explain let me tell you a story, a real-life story that without a...
by Paul Nixon | Aug 10, 2024 | SEO Advice
Keyword intent matters because it dictates the objective a user seeks to perform on your website. These can be broken down into people looking for information, people looking to navigate to a specific page, and people looking to perform a commercial transaction. You...
by Paul Nixon | Aug 9, 2024 | e-Commerce, SEO Advice
Search algorithms do not necessarily seek out the lowest prices and rank them higher in 2024. However, the consequences of having lower prices can increase user engagement, promote return visits, social shares, and help grow organic links. Bundled together, the...
by Paul Nixon | Jul 21, 2024 | SEO Advice
Not all website traffic is equal, some is good, some is bad and some is downright ugly. Here we will discuss what some people politely refer to as “crap traffic” and the type of traffic that can have a real positive impact on your business. To make a...
