Frankenstein digital

Magento SEO Agency

We have been working on Adobe Commerce (formerly Magento) websites for 15 years and have a love-love relationship with the platform.

We have had some great success stories on the platform taking small businesses and helping them grow them into large national retailers.

Get in Touch

Increase Magento Visibility

Magento Knowledge: We have an extensive work history on the platform and understand how to make it tick.

Proven Results: We have helped companies turnover millions in pounds of yearly revenue using the Magento platform.

Development SEO: Our development team are Magento experts and work together with the SEO team to ensure your website is fully optimised.

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Grow Your Magento Website

Magento SEO Services

Growing a large website on Magento takes a degree of planning and knowledge. Our SEO services cover every aspect of SEO from the technical nitty gritty and content optimisation to outreach and indexing.

Indexing

We will put in place a friendly website structure, which will allow search engines to find all your pages.

Magento Content

We will create a content strategy that will grow your topical authority and help you rank for target keywords.

Technical SEO

Technical SEO issues can impact your Magento store’s visibility. Our technical SEO team can put this right.

Product Page SEO

Our product page SEO will help visitors land straight on your products. From here we convert them.

Category Page SEO

Category pages can have a high volume of searches per month. Get the intent right, and it can bring many sales.

Home Page SEO

Your home page is the front door to your brand, it can also attract valuable keywords to help grow your business.

More Than SEO

Hiring an SEO agency for your Magento store can only take you so far. To get the most out of this powerful platform you also need developers with proven expertise.

Our development and SEO team work in tandem on all Magento sites to ensure we cover all the bases and help your website reach it’s full potential.

Magento SEO Developement

One of the best things you can do for your SEO is to develop from tend functionality that users love. To do this many businesses often purchase plug-ins to extend the functionality of the front end.

Here at Frankenstein, we build bespoke modules that are custom-built for your Magento store. You will not have to try to squash a square peg in a round hole, we will develop the functionality exactly as you require it.

With your front end working better from a user perspective, visitors will stick around and this increases the chances of them purchasing from your site.

Not only does this help conversions, but by increasing your return rate you are indicating to the search engines that your site has something special, and this will feed into your SEO plan and help grow traffic on a monthly basis.

Frankenstein working on a magento paltform

Ranking Magento Websites

When it comes to ranking your Magento website high in the search engines, it helps to break the puzzle down into smaller parts.

We want to rank well as Magento in an e-commerce platform, the idea is to get clicks onto the website and sales. The more visitors we get, the more sales we can potentially convert.

Within your onsite SEO strategy we will focus on x3 main areas:

  • Home Page SEO
  • Category Page SEO
  • Product Page SEO

Your home page is a strong landing page, one that may get the most people landing directly from search engines. But when you add all landing pages up, you will find more people actually land on category and product pages as a percentage. These people are also closer to the product.

 

Magento Homepage SEO

Your home page is probably the most visited webpage on your site. But what do people do here on Magento websites? They navigate.

Your home page should be a place that showcases your brand and helps people navigate to categories or products. Your home page will provide assists to category and product pages, navigation and usability are key concerns.

We want people who land on the home page to explore the site, this will involve reducing the bounce rate which is a metric we use in SEO and one that can indicate the quality of a page.

 

Category Page SEO

Category pages list all your products for users to view before clicking on a product of interest. Users should be able to navigate your collection pages, filter products and be presented with a selection of products available to purchase.

We do not want users clicking in and out of products out of stock or category pages displaying incorrect prices. One key aspect is that the category page matches user intent.

If a user searches for black shoes in a search engine, we want our landing page to display black shoes. Not red or green, but black.

 

Product Page SEO

To optimise our product pages we need a targeted H1 and meta title, product description, delivery information, specification, returns details and everything product-related that a user may find helpful in making their purchase decision.

Product reviews, rich content such as videos, user-generated content and advanced product features such as customisation will help our products stand out against competitors.

If a user lands directly on your product page you can bet they are interested in the product,  they have searched for it in a search engine after all.

Optimising product pages will not only help bring traffic to your website, but this traffic has a high chance of converting as they are at the bottom of the funnel. We see many websites with rushed product pages or copied and pasted descriptions, this will not do. Each page needs a unique copy and each page needs to echnace the end users understanding of the product.

 

 

Our Stories

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